This is a still from the opening sequence for Zoetrope Interactive Wonderland, an interactive television network launched in Urayasu, Japan. The network included video on demand interfaces, a channel navigator, network games and a social space with audio chat, all on your TV!

“David is a great creative leader and fount of incredible new, how-cool ideas. He's also a barrel of fun to work with day in and day out.”
Shari Glusker
MSTV Product Marketing Manager, Microsoft

 

 

 

 

 

UI for TV

 

In 1993 I was asked by Shari Glusker to be the Creative Director for an ambitious group at Silicon Graphics and help develop an interactive television network. We were riding on the tails of their Full Service Network in Orlando which made a giant media splash. Nippon Telegraph and Telephone asked SGI to build an entirely upgraded system on top of Urayasu's spanking new fiber optic cable infrastructure. With a $2000 settop box and blazing network, our Japanese clients asked for the experience to be "high blown." (I loved this job, and the design team was stellar. Ask me about it some time.) It was only at the end of the project that someone described "high blown to mean "causes you to feel intelligent." But it's TV! What were we thinking?

Working with Colossal Pictures, Viewfarm helped create the first interactive Web/TV merge thing. Kids would watch a TV show called Zoogs on Sunday, go to the Zoogs website during the week to make their comments about it, and then see those comments imbedded into the show on the following Saturday. I was the animation director for the show open. George Evelyn was the Creative Director. (Man that guy is good!) As a side-note, in the middle of Zoog production, Drew Takahashi, Margeigh Novotny, and I had the opportunity to pitch ideas to an unknown company called TiVo. Pittard Sullivan kicked our asses on that one.

Then it was on to Microsoft's WebTV to be Creative Director of their design group. Soon enough we were designing for three brands, MSTV, the software platform for digital television, MSNTV, the evolution of the WebTV service, and Ultimate TV our digital video recording product. This time TiVo kicked our ass.

Viewfarm continued to work with Microsoft and picked up a bunch of other TV-centric clients including Comcast, Avtrex, Pause-TV and a few little side projects.

Working with Ray Larabie we've also developed a set of fonts specifically to meet the new FCC requirements for closed caption display. Visit ccfonts.com.

 
 


Dave Fremont did these terrific characters. Disney "owns" them and has them tucked away somewhere.

ZOOGS
Their bouncing of the satellites
ZOOGS
Their living in the bits and bytes...

 

This was a great project that came out of our efforts at Microsoft. Designed to capitalize on the transitional effects possible with a local hard-drive, we created a unique experience to compete with TiVo.

 

Other selected projects

 
 
   

Pause TV
We designed the UI for this product soup-to-nuts. Pause TV makes a digital TV antenna and receiver keeping a close eye on the personal video recording. Dale Horstman and I collaborated on the visual design. His illustration for the main menu is striking.

     
 
   

Avtrex
As a partner in television user experience development, Avtrex creates core software for a new generation of intelligent, networked entertainment products. We share several clients including Pause TV and ATI. Viewfarm also provides the visual design for the Avtrex user experience. Dale Horstman designed this facelift to their existing interface.

 
 
   

ATI (now part of AMD)
This was a giant specification project. Our role was to design a system to showcase ATI's "customizable" UI, showcasing an ever evolving hardware feature set. Sound familiar? David Green and Dale Horstman were key members of the design team.

We also created a video demo of a 3D interface based on the specifications of one of ATI's chips. Little Beast did the animation production.

 
Video coming soon
 
 
 

TV Gateway and Comcast
As a research project for a consortium of cable networks, Viewfarm provided user profiles and somewhere just under one million design ideas. Our role was to escort our clients through the first two steps of the UI design process, customer research and invention.

See more about that process.

Hunter Whitney, Jim Albrecht, Robert Grüttner, Rachel Roth, and Ann Haas were all major contributors on the design team.

   
 


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