Bigfoot Biomedical

These days a diagnosis of diabetes can mean a lifetime of injecting insulin multiple times a day, analyzing every meal, taking countless blood tests—living in constant fear of seizures. And it’s the end of sleeping through the night.

Combining a continuous glucose monitor with continuous insulin infusion and software on your phone to manage the data, Bigfoot Biomedical is designing simpler, safer, and more effective solutions for people with insulin-requiring diabetes.

Our job:  articulate the human story of this product?

The benefits of their system are not limited to people with diabetes. Communication and analysis for the care team gets a lot easier, solving the problems of missing and inaccurate information. Healthcare payers, who see the escalating cost of treatment of this giant group of people, have a new business model for sharing the risks—and the benefits of cost saving system.

Working with my colleague, Dan Rosenberg, we identified key personas, their many pain points, and how Bigfoot would improve their situations. Storyboards showing “What it’s like now …” and “How it could be …” give designers, employees, executives, and investors a visual, emotional, and realistic story they can use to make decisions and stay focused on their mission:

At Bigfoot, we envision a world where life with diabetes is easier. We want to add sleep, reduce fear and worry, and increase the time that all people with insulin-requiring diabetes spend living a healthy life. To do that, we have to ask ourselves “How do you reduce the diabetes burden?”

Selected frames from the storyboard

Closing gaps in design

As they built their UX team, we helped keep production moving by providing interaction problem solving and visual design specifications. Here are some of the design artifacts.